IMPORTANCE OF THE SSL CERTIFICATE
Although it is true that an SSL Certificate alone will not secure your entire website, the critical importance of one cannot be overstated. It is a very important piece of overall web security. What the certificate does basically is encrypt data while it is in transit. When someone visits your company’s website, a connection is made between their computer/server and the server that your website is hosted on. Third parties could potentially intercept this data. So the SSL Certificate encrypts this data to protect both sides from having their information compromised. The details are somewhat more complex, but for the purpose of this blog the above description should suffice.
WHO NEEDS AN SSL?
Using an SSL Certificate on your website is going to be critical for several groups of website users. If you or your business falls into any of these categories, you need one!
–Let users log in
If you have visitors to your website log in, you need SSL. They are supplying their usernames and passwords, and the data needs to be encrypted before being sent over the internet between two servers or computers. The vast majority of people use the same few username/passwords for many different sites, so having this info stolen would be a major problem, and one that is easily avoidable with an SSL Certificate.
–Does your website use email?
For all the same reasons discussed above, you will need SSL if your website uses email. Having any visitors to your site get their email information stolen would be terrible, for them and for your business reputation!
–Do you do ecommerce on your website?
If you use your website for ecommerce, an SSL Certificate is absolutely essential. You must protect your business and your customer’s sensitive financial information, passwords, and credit card information from potential malicious third parties that could steal the transmitted information.
EASY WAY TO KEEP WEB TRAFFIC FLOWING TO YOUR BUSINESS
Having an SSL Certificate gives you a certain credibility as well. It shows your customers and visitors to your site that you are serious about their security and their sensitive personal and financial information. Also, consider what could happen if you choose NOT to get the SSL Certificate. Visitors to your site will receive a message stating that your website does not offer SSL protection, and ask for verification that they want to proceed. Very many people will see this error message and click “back,” or close the tab. This is potential lost business for your website, so make sure it doesn’t happen!
KEEP YOUR WEBSITE SECURE WITH SSL FROM WEB312
An SSL Certificate is the “S” in https, and separates it from the regular http designation. It is vitally important for security and encryption for visitors and customers that visit your site. It is a relatively low cost way to get this security, and it boosts your ranks in the search engines as well. We believe they will become standard in the years to come, but if you don’t have SSL now, contact Web312 today so we can get yours up and running. Protect your customers and protect your business!