Web312.com http://www.web312.com Web312 – Chicago Web Design and Website Maintenance Services - Call Today! Fri, 21 Nov 2014 14:22:37 +0000 en-US hourly 1 5 Expert Social Media Tips for Companies Just Getting Started http://www.web312.com/blog312/5-expert-social-media-tips-companies-just-getting-started/ http://www.web312.com/blog312/5-expert-social-media-tips-companies-just-getting-started/#comments Fri, 21 Nov 2014 14:22:37 +0000 http://www.web312.com/?p=5097 Social media marketing offers businesses massive potential to reach and engage targeted audiences, but in order to truly benefit from … Continue reading

The post 5 Expert Social Media Tips for Companies Just Getting Started appeared first on Web312.com.

]]>
Social media marketing offers businesses massive potential to reach and engage targeted audiences, but in order to truly benefit from social media, one has to learn the ins and out, the best strategies, and the best methods for executing a social media marketing plan successfully.  As with learning any new skill or discipline, we find ourselves turning to the experts for education and guidance.  We’ve scoured the internet for social media tips for beginners, and have pulled some of the best advice we could find for companies just getting started with social media marketing.  We’ve also added a quick comment to each to give you a better idea of how to apply the advice as you begin to move your company’s social media marketing efforts forward.

“Start small.  Work to increase engagement with those who have connected with you and figure out what types of content will get them to like, comment, and share.”  ~Gail Goodman, CEO, Constant Contact

Web312’s Advice:  After you have setup your profiles, you will be anxious to post, and hopeful to quickly grow an audience.  The fact is it will take time to gain traction.  Get close with a tightly-knit group of core followers, friends, and patrons, and leverage them for advice.  Your networks will grow with their help as they will be the first to share your updates, and advise others of your products and services.

“After creating your accounts, follow like minded businesses, then watch and observe to get the tone of the platform, then begin to engage.”~Pam Wood, owner, Ballroom Made Simple

Web312’s Advice:  Learning from others is the basis for this blog post.  Observing the behavior of successful social media marketers will help you gain a good feel for how to manage your efforts across each individual network you are participating in.  Also, keeping a close eye on competitors will help you get a better idea of the messaging they are pushing to the marketplace.  Use this knowledge for content and messaging ideas that will better position your company with key audiences.

“Fight social media overwhelm by keeping it SIMPLE; don’t be on every social media network, only where your audience spends lots of time and help them.” ~Mike Gingerich, Co-founder, Tabsite

Web312’s Advice:   In the beginning, you are simply not going to be able to be fully effective across a large volume of networks, platforms and groups.  Find the spaces where you can most easily reach and communicate with audiences who are most likely to use your products and services.  Master the platform, perfect your messaging, and focus most of your time on actively engaging your audience within the chosen network.  Once you have a good system in place, find effective ways to automate, and begin to scale your social media efforts by adding new networks to the mix.

“Every business has a story.  What’s yours?  Share it in a way that attracts clients and encourages prospects to take action.” ~Rebekah Radice, Social Media Strategist

Web312’s Advice:  It can be difficult to get the ball rolling, and hard to find your voice.  One of the best ways to do both is to tell your story.  In telling audiences what your company is about, what you have to offer, and who and how you can help, you will inherently find your voice, and have a good foundation from which to deliver your message.  

“Hire a professional to manage your company’s social media marketing if you are unable to put forth the time and effort to run it effectively.” ~Manage Your Media

Web312’s Advice:  Social media marketing is not an opportunity to be missed.  You are going to need a well-developed social media presence to carry your business into the future.  If it is all too much for you, or you just can’t find the time or resources to effectively manage your company’s social media marketing in-house, hire us to help.  We can offer you simple, effective, well-priced solutions for everything from profile setup, content strategy and creation, content publishing, and social media management services.  

The post 5 Expert Social Media Tips for Companies Just Getting Started appeared first on Web312.com.

]]>
http://www.web312.com/blog312/5-expert-social-media-tips-companies-just-getting-started/feed/ 0
Google Introduces Mobile Friendly Search Results http://www.web312.com/blog312/google-introduces-mobile-friendly-search-results/ http://www.web312.com/blog312/google-introduces-mobile-friendly-search-results/#comments Fri, 07 Nov 2014 21:05:43 +0000 http://www.web312.com/?p=5093 Users submitting Google searches on mobile devices will now see improved usability features designed to help them easily identify mobile-friendly … Continue reading

The post Google Introduces Mobile Friendly Search Results appeared first on Web312.com.

]]>
Users submitting Google searches on mobile devices will now see improved usability features designed to help them easily identify mobile-friendly websites.  For the last month, Google has been testing the display of icons alerting users to the results that are mobile-friendly.

As you can see from the photos above, mobile-friendly search results will be displayed with a green icon to the left of their URL, while results that are not mobile-friendly will be shown with a gray icon that alerts users to results lacking mobile responsiveness.

It’s a common sense measure, and one that is expected to persist, as mobile searchers naturally demand mobile-friendly search results.  Google understands this, as it has always been Google’s goal to produce the most relevant and useful search results to its users.  Consider, Google has publicly stated websites not developed with mobile responsiveness and mobile SEO in mind will not rank well in mobile search results1, if at all, and it certainly appears that this recent usability testing is another step in this direction.

Mobile Search More Important Than Ever

Search data and broadband usage statistics suggest not only is mobile the very fastest growing sector of search, but for the first time ever we are seeing mobile internet use exceed desktop use.  It makes sense.  Mobile devices are with users at all times, and with mobile carriers offering better connectivity, faster internet speeds, cheaper data plans, and more device options, growth in mobile internet use and mobile search will continue to be strong.

*46% of internet users rely on mobile devices exclusively when conducting research online.2

*By 2016, there will be more than 50 billion local searches conducting annually on mobile devices.3

*50% of mobile users are most likely to visit or call a business after conducting a mobile search.4

The statistics are out there, and they overwhelmingly point to the conclusion that mobile search is a big opportunity for local business. One that cannot afford to be missed.

Move Forward With Mobile Marketing

What this all means is that as a business owner, you need to be prepared to connect with mobile audiences.  You need to be found in mobile search.  Addressing your company’s mobile marketing strategy today is an opportunity to gain a significant advantage over your competitors, and addressing any mobile-friendly shortcomings with your company’s website is a good place to begin.

Responsive Website Design

Web312 can help you develop mobile responsive websites and mobile search marketing strategies that will ensure you are being found in mobile search.  Responsive design and development will provide mobile-friendly accessibility to your website.  Layouts adjust based on screen sizes, allowing your website to be easily navigated from a variety of mobile devices.  Content becomes easy to read.  You will drive more mobile users to your website, while converting more mobile web traffic to sales. And, Google will certainly approve. Your website will experience a significant boost in mobile search results, and an overall boost in search engine rankings is highly likely.

Google’s latest round of usability testing, and the inclusion of icons used to identify mobile-friendly websites and applications is a certain move towards eliminating websites that do not comply with mobile standards from mobile search results.  There is an opportunity to be taken advantage of here, as mobile search and internet use continues to grow at staggering rates.  Web312 can speak to you directly about the how we can help your small business, organization or company position itself for mobile search.  Contact a consultant today, and get more information on mobile marketing and responsive website design.

1 Schwartz, Barry for SeachEngineLand.com. (2013, June 11).  Google: In Future, Pages With Bad Mobile SEO Won’t Rank As Well In Mobile Search [Blog Post].  Retrieved from http://goo.gl/PoJ02w

2 Lee, Jessica for SearchEngineWatch.com (2013, May 1). 46% of Searchers Now Use Mobile Exclusively to Research [Blog Post].  Retrieved from http://goo.gl/7nxZp8

3 Sterling, Greg for SearchEngineLand.com. (2012, April 20). Analyst: Mobile To Overtake PC For Local Search By 2015 [Study]].  Retrieved from http://goo.gl/2bNzf2

4 Lee, Jessica for SearchEngineWatch.com (2013, May 7). Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]. Retrieved from http://goo.gl/3jU0Fw

The post Google Introduces Mobile Friendly Search Results appeared first on Web312.com.

]]>
http://www.web312.com/blog312/google-introduces-mobile-friendly-search-results/feed/ 0
Website Speed Knowledge and Speed Test Tool http://www.web312.com/blog312/website-speed-knowledge-speed-test-tool/ http://www.web312.com/blog312/website-speed-knowledge-speed-test-tool/#comments Tue, 04 Nov 2014 22:36:34 +0000 http://www.web312.com/?p=5090 Speed Test Tool: http://tools.pingdom.com/fpt/  If  a website loads within 6 seconds it is ok.  Keep in mind connection and device … Continue reading

The post Website Speed Knowledge and Speed Test Tool appeared first on Web312.com.

]]>
Speed Test Tool: http://tools.pingdom.com/fpt/ 

If  a website loads within 6 seconds it is ok.  Keep in mind connection and device types ie laptop on a dial-up connection or an iphone 6 with 4G LTE in a city like Chicago, that can have blocked reception depending on what floor of a skyscraper you are in and how many buildings are surrounding it.

Google Analytics is the best tool to evaluate who is going to your website and how they are getting to it, before jumping to any conclusions. The facts are in the Google Analytics.

If a website is loading slow the FIRST thing to look into is who is hosting the website?

GoDaddy, 1and1, Network Solutions, BlueHost all own and dominate the hosting  market but majority of the time offer terrible hosting services.

How important is it for your website to load properly?

Is it worth more than a $5 starbucks coffee a week?

Once you know the host you can recommend upgrading for $250 a year, with daily backups included to strong servers, that aren’t overloaded with 1000′s of  websites like the companies listed above.

Most companies don’t offer daily backups upfront and without 1 you can lose A LOT of money depending on how important it is for your website to be online functioning properly.

To determine the best steps in obtaining a faster load time for your website we would start by doing  a $125 assessment in which we analyze your current website structure, files, hosting etc… and come back with a plan to increase the website load time .

If your hosting with a big box hosting company like GoDaddy, Network Solutions we will always recommend moving away from them 1st because sometimes no matter what you do at the end of the day they have control and your website can still load slow.

Think about it…

How can you really manage hosting millions of websites and guarantying they all load fast? It’s impossible and why so many websites at the big box hosting companies don’t load well.

Once the assessment is complete we will come back with an estimate to increase the website speed along with our suggestions to do so.

To find out more or get an assessment today go to speed.web312.com. Thanks, Josh S.

The post Website Speed Knowledge and Speed Test Tool appeared first on Web312.com.

]]>
http://www.web312.com/blog312/website-speed-knowledge-speed-test-tool/feed/ 0
Some Of Our Latest Work : October 2014 http://www.web312.com/blog312/latest-work-october-2014/ http://www.web312.com/blog312/latest-work-october-2014/#comments Fri, 17 Oct 2014 17:41:58 +0000 http://www.web312.com/?p=5065 The post Some Of Our Latest Work : October 2014 appeared first on Web312.com.

]]>
Our Latest Work - May 2013View Websitevisit sitevisit sitevisit sitevisit sitevisit sitevisit sitevisit sitevisit sitevisit sitevisit site
visit sitevisit sitevisit sitevisit site

The post Some Of Our Latest Work : October 2014 appeared first on Web312.com.

]]>
http://www.web312.com/blog312/latest-work-october-2014/feed/ 0
Web312 creates the best Brick Paver Websites for Lead Conversion http://www.web312.com/blog312/best-brick-paver-websites-for-lead-generation/ http://www.web312.com/blog312/best-brick-paver-websites-for-lead-generation/#comments Sat, 11 Oct 2014 05:53:26 +0000 http://www.web312.com/?p=5041 The most important part of your website is lead conversion. You want as many people as possible that visit your … Continue reading

The post Web312 creates the best Brick Paver Websites for Lead Conversion appeared first on Web312.com.

]]>
The most important part of your website is lead conversion. You want as many people as possible that visit your site to become customers. Web312 specializes in building the best Brick Paver websites specifically designed to help with lead conversion. These websites are custom designed with each client’s own touch, to really help show your business in the best light possible. They are responsive WordPress websites that we provide training for upon completion so updating and maintaining them yourself is easy. Your Custom designed Website looks great on any device! Here are a few of the custom designed Brick Paver websites that we have done recently. http://www.web312.com/brick-paver-web_design/

These custom designed websites are responsive to allow them to be easily viewed on both mobile and tablet devices, in addition of course to the traditional desktop or laptop computer. So whatever size screen that the visitors to your site use, the custom designed website from Web312 will look great. Lead Conversion with a newly custom built website from Web312 Improve lead conversion with a custom designed responsive WordPress website from Web312 today! Increased traffic to your site leads to increased business for you. Contact Web312 today!

The post Web312 creates the best Brick Paver Websites for Lead Conversion appeared first on Web312.com.

]]>
http://www.web312.com/blog312/best-brick-paver-websites-for-lead-generation/feed/ 0
Install an SSL Certificate into your existing website! http://www.web312.com/blog312/buy-and-install-ssl-certificate-into-existing-website/ http://www.web312.com/blog312/buy-and-install-ssl-certificate-into-existing-website/#comments Sat, 27 Sep 2014 15:59:01 +0000 http://www.web312.com/?p=4951 Google announces that SSL Certificates will provide a boost in search engine rankings. Last week, Google made headlines by announcing … Continue reading

The post Install an SSL Certificate into your existing website! appeared first on Web312.com.

]]>
Google announces that SSL Certificates will provide a boost in search engine rankings.

Last week, Google made headlines by announcing a change in their search ranking algorithm. The internet search giant wants all websites to be in HTTPS format going forward, instead of the old HTTP. This is done by adding a SSL certificate to your existing website.

Up until now, the HTTPS format has only been required for eCommerce sites when transmitting credit card information over the internet, although Google has been encouraging more use of the format for years. What does this mean for Web312 clients? We are making this change as easy as possible for you by providing a form for you to fill out, enabling us to add an SSL certificate to your website.

Install a SSL Certificate to provide boost in rankings!

Google has said that adding this certificate will give your website a boost in the search rankings when users try to connect with your business. Although the boost will be small at first, it will be increased over time, so it makes sense to add the SSL Certificate now.

At Web312, we are committed to maximizing the value of your website and web presence, and helping to grow your business. We can install an SSL certificate to your existing website to comply with Google’s new policy, and give you a boost in search rankings. To get the process started you can purchase an SSL Certificate from the link below, which includes installation of 1 -hour at $100.

Buy Your SSL Here
http://www.securepaynet.net/ssl/ssl-certificate.aspx?isc=wwbb413&ci=8347&prog_id=504929

Google Release about SSL Certificates and Supporting Articles

http://googleonlinesecurity.blogspot.com/2014/08/https-as-ranking-signal_6.html -

http://www.techtimes.com/articles/12527/20140808/google-search-boost-web-security-favoring-encryption-flavored-sites.htm

http://searchengineland.com/seo-industry-tweets-reactions-googles-ssl-ranking-boost-199510

The post Install an SSL Certificate into your existing website! appeared first on Web312.com.

]]>
http://www.web312.com/blog312/buy-and-install-ssl-certificate-into-existing-website/feed/ 0
Some Of Our Latest Work : August 2014 http://www.web312.com/blog312/latest-work-august-2014/ http://www.web312.com/blog312/latest-work-august-2014/#comments Mon, 01 Sep 2014 15:34:53 +0000 http://www.web312.com/?p=4900 The post Some Of Our Latest Work : August 2014 appeared first on Web312.com.

]]>
Our Latest Work - May 2013Ear, Nose and Throat Specialist of Illinois visit site visit site visit site visit site visit site visit site visit site visit site visit site visit site visit site visit site visit site

The post Some Of Our Latest Work : August 2014 appeared first on Web312.com.

]]>
http://www.web312.com/blog312/latest-work-august-2014/feed/ 0
Some of Our Latest Work : July 2014 http://www.web312.com/blog312/latest-work-july-2014/ http://www.web312.com/blog312/latest-work-july-2014/#comments Tue, 12 Aug 2014 17:49:40 +0000 http://www.web312.com/?p=4856 The post Some of Our Latest Work : July 2014 appeared first on Web312.com.

]]>
Our Latest Work - May 2013
KFC
visit site
visit site
visit site
visit site
visit site
visit site
visit site
visit site
visit site
visit site
visit site
visit site
visit site
visit site
visit site
visit site

The post Some of Our Latest Work : July 2014 appeared first on Web312.com.

]]>
http://www.web312.com/blog312/latest-work-july-2014/feed/ 0
SALES FORCE INTEGRATION for Websites http://www.web312.com/blog312/sales-force-integration-websites/ http://www.web312.com/blog312/sales-force-integration-websites/#comments Tue, 22 Jul 2014 16:24:24 +0000 http://www.web312.com/?p=4849 Taking your business to the next level… Salesforce.com is one of the most powerful tools out there for a business … Continue reading

The post SALES FORCE INTEGRATION for Websites appeared first on Web312.com.

]]>
Taking your business to the next level…

Salesforce.com is one of the most powerful tools out there for a business owner. As the world’s leading CRM products (Customer Relationship Management), Salesforce helps you to track customers and prospective customers through all phases of the selling process. We at Web312 can help you integrate this powerful tool into your existing website, or even build you a whole new website with these capabilities. If you are struggling to keep it all organized, this is the tool for you.

Some advantages of Salesforce integration

There are many ways that Web312 can integrate Salesforce.com into your website. As you gather information about your clients, we can create leads within Salesforce to help you manage all your contacts. As your contact list grows, you probably know how unwieldy it can become. Using Salesforce cloud technology helps you organize your leads so that nothing gets lost. The more contact you can have with people that are interested in your business, the more you can convert them into customers!

Web312 has the experience you can trust!

At Web312, we know how to make your existing website work hand-in-hand with your Salesforce.com account. We have only scratched the surface of what this powerful cloud technology can do for you, and the ways it can help your business grow. Call us today, so one of our expert staff members can highlight other ways to make your website work for you!

The post SALES FORCE INTEGRATION for Websites appeared first on Web312.com.

]]>
http://www.web312.com/blog312/sales-force-integration-websites/feed/ 0
Chicago Restaurant – Bar and Hospitality Websites http://www.web312.com/blog312/chicago-restaurant-bar-hospitality-websites/ http://www.web312.com/blog312/chicago-restaurant-bar-hospitality-websites/#comments Thu, 17 Jul 2014 16:39:51 +0000 http://www.web312.com/?p=4844 Why a website for my Restaurant? As any smart business owner knows, your web presence is of critical importance when … Continue reading

The post Chicago Restaurant – Bar and Hospitality Websites appeared first on Web312.com.

]]>
Why a website for my Restaurant?

As any smart business owner knows, your web presence is of critical importance when it comes to the strength of your brand. Word of mouth is great, but nowadays when people hear of a new store, restaurant, or service provider, the first thing they do is check the Internet. Maybe it’s to find your contact information like phone and address, maybe it’s to read other customer’s reviews, or perhaps check your hours of operation so they can stop by. The fact is you need a strong website nowadays to compete with the rest of your market. And that’s where Web312 comes in.

We build great websites for small and medium sized businesses in the Chicagoland area. We have created many awesome websites for restaurants and bars that drive business and produce increased profits. Check out some of our work here! http://www.web312.com/chicago-restaurant-bar-hospitality-websites/

Online Ordering Capabilities

You want to make it as easy as possible for your hungry customers to access your delicious products. Adding Online Ordering Capabilities to your website is a perfect way to do this! As people check out your website and look through your menu, you want to give them a single button to click, start their order, and pay for it, all in a matter of minutes. Remember, it’s all about convenience for them, and increased orders for you – a no-brainer!

Call Web312 Today!

Are you ready to add that extra kick to your bar or restaurant, increasing traffic and putting you on people’s screens when they search for food in your area? You need to call Web312! We will work with you to create a website that represents your place, enhancing your customers’ experience and ultimately your bottom line.

Give Web312 a call today at 312-348-7244!

The post Chicago Restaurant – Bar and Hospitality Websites appeared first on Web312.com.

]]>
http://www.web312.com/blog312/chicago-restaurant-bar-hospitality-websites/feed/ 0