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Engagement shows what visitors are doing once they get to your website and what page they land on. This shows the quality of the visitors by seeing how long they stay on the page they land on (and if they’re reading the content), what pages they click on after landing on the original page, and if they leave right away. They key is to get them to like being on your website so that they don’t leave right away. If the majority of visitors coming to your website immediately leave, it may be time to invest in a better quality site. The three main things targeted in engagement is Pages Per Visit (how many pages a visitor views on your site), Average Time on Site, and the Bounce Rate (if they leave right away and only view a single page, this is considered the bounce rate). If your site is engaging to visitors, your metrics will show positive results and if it’s not engaging, negative results will appear. Either way, it’s a positive thing because if you have negative results, you can make positive changes to grow your online business.

Outcome allows you to see if you are achieving the goals you want from your website. Are you engaging your visitors so that they contact you for business? Are they making purchases from the website? This helps you figure out what you can to do improve your site once you figure out what you want to get out of it.

Google Analytics will improve your business in a short time. You can finally see what is happening when visitors come to your site – and figure out ways to keep them engaged and coming back for more!

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Building a website in WordPress is the best way to do it. WordPress has literally taken over everything internet related. It used to be that only bloggers would create blogs via WordPress but that is not the case anymore. Web designers have become even better, being able to build full custom websites in WordPress but viewers would never be able to tell looking at it from the front end. It’s simply genius. The advantages of having a website built in WordPress? Read on:

1. It’s so easy to use. From the backend of the website, it’s simple to make updates and changes to the website. The interface is easy to follow, and adding images and photos, updating blog posts, and adding content can be done quickly and efficiently.
2. It looks like a beautifully custom website from the front end and no one would ever know it was WordPress. That is the beauty of what web designers are able to do with WordPress now. Web312, a web design agency in Chicago, IL, are experts at building custom websites in WordPress. President of Web312, Josh Singer, states, “People’s immediate reaction is, ‘I don’t want a blog. I want a website. If you build it in WordPress, it’s not going to look like a custom website.’ But that’s not true. Some of our best and most beautiful websites are built in WordPress and our clients couldn’t be happier with the results.”
3. Search Engine Love. Google and various search engines favor websites built in WordPress. They are built simply and cleanly, making it easy to index the site and its content accordingly with no errors. It’s easy to optimize each page individually due to the fact that each page, post, and image/photo can include its own meta tag keywords, description, title, and have specific keywords optimized exactly.
4. No more waiting on someone else to update your site. You can do it yourself! If you are nervous about how to use WordPress, you can be trained on how to use WordPress for your site. Web312 offers a service where you can be trained on how to use it – and it won’t take too much time. It’s important to know all the ins and outs to WordPress so you can utilize every amazing tool and feature it offers.
5. The price is right. A fully customized website built in WordPress will not cause your business bank account to crumble. Most web design companies that know how to do it right will offer fair prices that both parties are happy with. Singer states, “We know our clients have a lot of pressures owning their own business. We don’t want to add another pressure by charging them some outrageous price for a custom-built WordPress site. We work with them to see what works within their budget.”

WordPress websites are the way to go. The traditional sites are a thing of the past so look to the future – and make your business run smoother and be represented beautifully online with a WordPress website.

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When it comes to building a website for your business, it’s important to go with a web design agency that is knowledgeable in building websites – this should be obvious but you’d be amazed at how many web designers claim to know how to build websites and still build them in Flash. So how do you choose which web design agency you are going to hire to build your business’ site? How do you know if either is qualified and that you are getting a great site for the large chunk of money that is being invested into this? Read on to learn what to look for:

1. Check out their portfolio. A web design agency’s portfolio can tell you a lot about what kind of clientele they work with and how many clients they have actually done business with. Make sure you visit some of the websites on your own and navigate through them. See how quickly pages and images upload, if there is any lag time or if the site has any glitches, and decide how easy it is to read content and peruse the site. Would you want a website like one of the sites you are looking at in their portfolio?
2. Check out their reviews online. You can learn a lot about a company and the way they do business by reading their reviews online. Of course, you will always get an unhappy, never can be pleased client, but make sure that the majority of reviews are positive experiences with great results.
3. Check out the web design agency’s own website. You should only want to do business with a company that practices what they preach.
4. Inquire about other services they offer and ask to see results. Every web design agency claims they can do it all. Ask more in-depth questions regarding other services they offer like SEO, website maintenance, and hacked website recovery. Ask for results when it comes to SEO specifically because good SEO is hard to come by and the proof is in the pudding.

Web312, in Chicago, IL, was voted one of the top web design agencies in December 2012 and they do work all over the country with large, medium, and small businesses. They have experts working around the clock dealing with any issues that arise, in addition to building fantastic websites that get optimal results. If you are ready to have a website built for your business or want to convert to a new site in WordPress, these are the guys to go to. Check out their impressive portfolio and you will agree. Don’t delay the process. The sooner you contact them, the closer you are to growing your business – online.

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Simple fixes can be made like changing the way the code is written on the back end of the website. Sometimes when too many tags are used it can cause major delays in speed of the site. For images to be viewed correctly without losing the quality of the picture, it’s important to use the correct file format for an image. This is a common problem on many websites – the image doesn’t load and you get an empty box with a tiny ‘x’ on the top left or right hand corner. Using an image gallery instead of having each image upload to full-size on the website can help the website upload properly. Images are heavy and quite large so galleries are perfect because it gives the viewer the opportunity to click on thumbnail images that they are actually interested in viewing as opposed to getting frustrated by images not uploading to full capacity and leaving the site altogether.

Singer guarantees that they have never had an unhappy client stay unhappy for long. They have been able to resolve any speed issues for websites that come to them for repair. So if you are having a difficult time getting your website to act at full capacity and speed, call Web312 today. They have clients all over the country and will get your website issues resolved immediately.

(312) 348-7244

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Tips:

1. Get Good Content. If you are looking to not only build SEO but build relevant information that has the potential to reach masses of people on the internet, it’s necessary to have relevant and well-written content. This content will more than likely be shared on various platforms of social media and blog posts just to name a couple so make sure it’s good content.
2. Use Relevant Keywords. Using relevant keywords in the topics one is writing about will help the articles be indexed properly and the content will be considered keyword-enriched. A good tip: Add a keyword in after every 50-100 words of good content. Very important for building SEO.
3. Stay Focused. Though it’s great to add some “personality” to what is being written about, it’s also important to stay professional and focused on what it is that is being written about. Make sure it’s a healthy balance of both but that the focus of the writing isn’t lost.
4. Make it Meta-Description Friendly. Doing so will allow Google and other search engines to index your website and its content properly.
5. Don’t Copy Content. Copying someone else’s writing or re-using your own writing on multiple websites can severely damage your SEO. It cannot be stressed enough how important it is to use one’s own unique writing on a website. If Google finds that there is duplicate content, one’s ranking will be automatically and drastically knocked down. So just don’t do it. Hire someone who is skilled at creating and at times, re-wording, but not copying.
6. Support Good Content with Appealing Visuals. The eye is naturally drawn to visual images. So it’s important to add an “eye-catching” photo to an article or blog post. Someone will automatically want to read something that includes a photo over straight content. It’s a quick and easy way to appeal to new readers and get more traffic.

Bottom line is that SEO should mean good content. Though this is not always the case, it will help your business long term if you follow that idea. You will have a longer-lasting following, appear more educated, and others reading your content will actually trust what you’re saying. And hey, don’t think that you can save a few bucks and write your own content – If you’re not a professional writer, hire someone that is. It’s a worthy investment to your business.

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The content is fully optimized, packed with information to help rank well in search engines and get seen and clicked on. It’s important to have great content written by an SEO professional to get the results you want. Some may be concerned that the business could be penalized for duplicate content but this isn’t the case since the landing pages come from one main website and are tailored to a specific location when searched. It’s a simple way to gain traffic, views, and to grow business by investing a few extra dollars into this idea.

Web312, a top web design agency in Chicago, IL, is incredibly successful at building optimized landing pages for business websites. They have seen huge growth for businesses that have optimized landing pages and not just a static website. It allows businesses to be seen by consumers that normally may not pop up in search if they are only targeting the major city let’s say 20 miles away from another location they may service. Optimized landing pages are a no-brainer for any business that is looking to expand on the internet – and in their business.

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When deciding what web design agency to use for building a healthcare-related website, it’s important to choose an agency that has much experience in building websites for this industry. Web312, based in Chicago, IL, is experienced with creative web design for those in the healthcare industry. Josh Singer, President of Web312 explains, “We just understand what the needs are for consumers when they’re searching for a specific doctor. They want easy navigation, simple but visually appealing design and layout, and overall functional. Luckily, this is exactly what the medical professionals who hire us want as well so it’s a win/win situation. Everyone’s happy.” It’s important for consumers to find what they’re looking for, be able to research all the doctor or hospital can do for them, and then pick up the phone or submit a form to be contacted.

Web312 is also skilled at converting healthcare websites into mobile-specific capable. If these types of websites aren’t able to be accessed easily from mobile devices, doctors and hospitals will lose business and they know that. Someone may have an emergency situation and need to get in contact with a medical professional from their phone so it will only benefit the business to be mobile ready. Mobile-capable sites are not usually as intricately layed out and as in detail as a website that is viewed from a computer or tablet, but it offers the consumer enough information to allow them to make a sound decision if they want to contact that doctor or not. Healthcare is growing, so you better be on board with an attractive and informative website that makes consumers want to pick up the phone and schedule an appointment today.

Healthcare Web Design Examples

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1. Building Fans and Followers – Having a community of supporters that share an interest in what you are discussing pertaining to your business and the industry itself is encouraging. Others are able to learn new things about your particular business and get involved in active discussion.
2. Social Media Growth – Having a blog on your website is key to building your social media presence. You are able to cast the blog out to all social media outlets which will lead people back to your website to read the blog and hopefully, if interested, continue to browse through your website to see what services you provide. You can get new clients this way!
3. Increase Your Page Rank – Blogging helps increase your page rank on search engines since you are constantly feeding new information to your website, allowing the search engines like Google to see that you are actively engaging with your online audience. If people find your blog on the internet and click on it, it increases your web traffic to your site. Having fresh content posted regularly also builds your SEO (search engine optimization).
4. Easy to Upload – It’s simple and quick to load a daily blog to your website, especially since many websites are now built in WordPress format anyways. If your site is not in WordPress, there is blogging software out there that is easy to use for casting out your blogs.

It’s important to have a blog page that is strictly dedicated to blogging on the regular. To increase awareness for your business, blogging is recommended at least once a day but can be done as little as three times a week, but no less. If blogging is only done sporadically like once a week, every couple weeks, or every few months, it is completely pointless and shows consumers that you are not active in building your online presence or actively engaged in educating your consumers with all the exciting things taking place in your industry. People want to see that your business has some personality and that they can learn something from you too. All of this leads to building your client list in the end.

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Luckily there are web design companies that will train you on WordPress and how to work your way around the backend of your website quickly and efficiently. Here are a few things you will learn how to do with WordPress:

1. How to make updates to your website whether adding a promotion or sale, changing content, or adding more/taking away information.
2. How to connect to Social Media via your website. This includes socializing and adding sharing promotions and news via your site to places like Facebook, Twitter, and Pinterest.
3. You can see how many visitors you are getting to your site and how many page views you have – where people are going once reaching your website.
4. You can get creative and tailor your new website to fit your business’ personality.
5. Immediate access and availability to your site!

Web312, based in Chicago, IL, are experts at building websites in custom WordPress. The front end of the websites look beautiful and unique, but on the backend the websites are easy to maneuver and change. President, Josh Singer, stated, “My team of web designers offer easy training on WordPress. Our clients get trained quickly and are happy to be able to manage their sites on their time. Everyone wins!” Bottom line? There is no excuse not to have a WordPress site. It will make managing your business online much easier.

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