Social Media is Where It’s At
You can’t turn on the television, read the newspaper, surf the internet, or have a conversation without someone mentioning Facebook, Twitter, Pinterest, Blogging, LinkedIn, Yelp, and so on. Word of mouth is happening but it has moved from the streets to the internet.
Social Media is not just for sharing photos and the latest news with family and friends but it’s also being used aggressively for businesses to brand their name! You can build your fans and followers, share promotions, and get great reviews on these sites by happy clients! Consumers want to see that your business is actively engaged on the internet and are technologically “with it.” And searching for local businesses is easier than ever with easy access on our smart phones and iPads. Engaging online with your clients will also boost your overall SEO for your website!
Here are some quick tips to help you along with Social Media for your business:
1. *Create an opt-in strategy on your Facebook page.* Use iFrames to create a custom welcome tab. On this tab you can create a 2-step process called a “reveal tab.” First, include a “call to action” to encourage non-fans to click Like and become a fan. Then after you get the Like, offer a promotional gift or giveaway in exchange for each person’s name and email. Thus, you are increasing your fan base and growing your lead list at the same time. Bi-winning!
*2. **Blog weekly on interesting topics related to your business and have a blog tab on your website. This will dramatically help your SEO because you are constantly updating your website with fresh content and engaging with consumers. Make sure to feed your blogs through all social media sites to build your fans and followers everywhere. If someone reads your blog on Twitter, they are more likely to visit your site and imagine if you had a couple hundred people read your blog via Twitter then visit your site! A couple hundred extra visits to the website would definitely be nice!***
3. *Create a custom YouTube channel and create engaging videos. *People love watching videos and if you create interesting and humorous videos for your business, it will allow potential consumers to see your fun and personal side, making it highly likely that they will do business with you. Also more visits to your website.
4. *Show your true self via social media. *No one likes someone who is “all business.” Show some fun sides of yourself on social networking sites including some of your favorite hobbies, travel destinations, and even your favorite foods or meals you are enjoying! Allowing people to connect with you will make them more likely to do business with you.