Grabbing Consumers Attention to Your Website
Much goes into account when owning a website. You must think about your consumers, not about yourself. Don’t think, “This is what I like or think is best.” Rather put yourself in the consumers’ shoes and ask, “Will this attract new customers? Is my website interesting and easy to navigate through?” There are many rules to follow to build your online presence and your business online. Here are a few that are absolute musts to follow and will guarantee you growth to your online business!
- How fast is your website? The faster, the better. No one likes to wait for minutes, let alone seconds on end, for a web page to load. You will lose potential customers if they get frustrated having to wait. We’re a society built on speed and gathering info as quickly as possible. Check your business’ website with Google’s PageSpeed Test: https://developers.google.com/speed/pagespeed/insights
- Make navigating through your website easy and flawless by having attractive design and big bold letters that are easily readable for every set of eyes. Don’t have too much flashy design or hard to read font or light colors. Keep it clean, simple, and appealing.
- Avoid Flash design and Flash videos. Flash will destroy your SEO faster than you can blink. Enough said.
- Break your site up into categories and sub-categories so consumers can scroll through easy to read headers to find what they are looking for. Don’t make them do more work by having to search for what they are looking for. Your bounce rate will decrease dramatically by adding categories and headers.
- Offer a great deal-saving promotion on the homepage and also have an Offer’s Page. Customers love feeling like they are getting a deal, especially if they are a first-time buyer and haven’t yet gained trust in your product or service yet.
- Have an impressive Call-to-Action that is easy to find and to remind your customers to buy your product or service or to call and set an appointment. Customers are busy and get easily distracted while on the Internet. Remind them what to do so they don’t leave the page, with every intention to visit again, but forget or find a competitor’s site to do business with.